December 13, 2001
The first Grande guignolée is held, with late actress Rita Lafontaine its first spokesperson. Deployed in the Greater Montreal region only, the event brings together 16 media outlets.
Inspired by the success of the Montreal event, four more regions join the effort: Quebec City, Saguenay, Gatineau and Trois-Rivières.
For the first time, over $1 million is raised and tons of non-perishable food items are donated.
The drive has been held across Quebec!
The drive passes another milestone: $3 million is raised.