Who are we ?

What is the Media’s Big Food Drive?

Martin Chamberland, Archives La Presse - Daniel Coutu récoltait des dons aux voitures

Our history

The Media Food Drive is unique in Quebec. Each year as the Holiday Season approaches, members of the media join forces to help thousands of people in need. Along with an army of volunteers, they become the personification of “mobilization” and “solidarity.”

December 13, 2001

The first Grande guignolée is held, with late actress Rita Lafontaine its first spokesperson. Deployed in the Greater Montreal region only, the event brings together 16 media outlets.


Inspired by the success of the Montreal event, four more regions join the effort: Quebec City, Saguenay, Gatineau and Trois-Rivières.


For the first time, over $1 million is raised and tons of non-perishable food items are donated.

Since 2006

The drive has been held across Quebec!


The drive passes another milestone: $3 million is raised.